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Something moves inside your accounts every week. You hear about it late, or from the client. Windhover reads it all and tells you what to do next.

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A sample account: what was read this week, the three things that moved inside it, and the one thing to do about them.
Larkfield Consumer Group Sample

Read

  • 4 quarterly reports
  • 1,184 open roles
  • 312 LinkedIn profiles
  • 90 days of press

What moved this week

People move: Priya Raman joined as Chief Marketing Officer

2h ago

News: £40m European media account put under review

4h ago

Hannah Weiss posted on LinkedIn We need fewer dashboards and more decisions.

yesterday

What to do

AnalystBroader viewtoday

Ask Hannah Weiss for an intro to the CMO’s office before the media review closes

They are rebuilding how they measure marketing.

Start with
Hannah Weiss Insights Director
When
This week

A sample account, from public sources only. On yours, every card links to its source.

Not a news feed. Not a contact database. Not forty features you will never open. Only what moved inside your account, what it means for your deal, and what to do next.

Everything they publish. One thing to do.

Read

Everything public, every week.

Larkfield Consumer Groupread for this account
  • Four quarterly reports and the results call2 budget lines
  • 1,184 open roles9 relevant
  • 312 LinkedIn profiles3 moves, 2 posts
  • 90 days of press5 that touch your deal

Score

Only what touches your deal.

Your requirements4 of 4 applied

Connect

An analyst joins the dots.

  • People movePriya Raman joins as CMO
  • News£40m European media account under review
  • LinkedIn postHannah Weiss: “We need fewer dashboards and more decisions.”

AnalystBroader view

They are rebuilding how they measure marketing.

Built from 3 items

Act

A short list for Monday.

This week8 new
  1. 1Ask Hannah Weiss for an intro to the CMOHannah Weiss, this week
  2. 2Measure the new media agencyPriya Raman, before the review closes
  3. 3Offer a category reportDaniel Okafor, next planning cycle

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  • LCGLarkfield Consumer GroupMaya Iyer, Consumer goods8 new
  • HBHalden BeveragesArjun Mehta, Drinks3 new
  • NRNorthmoor RetailMaya Iyer, Retail5 new
  • PHPenmore HealthLena Fischer, Healthcare2 new
  • AFAldermark FoodsNo client partner yet, Food1 new

24 accounts, 6 client partners2 accounts, both Maya’s

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Yes

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Not yet

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  1. Two minutesName the account. Answer four questions.
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New cards every week. Whatever is left of the credits at the end of a month does not carry over.

Short answers.

Name the account you own and answer four questions. Two minutes. We build it and email you the link within 12 hours. No call, no card, nothing to install.

Public sources only: the account’s own reports and results, its careers pages, press and trade press, LinkedIn activity and company announcements. Every card links to its source. Nothing is taken from behind a login.

Both are our analysts’ cards, and both end in what to do. A Signal read is about one news item and what it means for your deal. A Broader view joins several items into one idea: a new CMO, a media review and a LinkedIn post from the Insights Director can add up to a rebuild of how they measure marketing.

From the account’s own annual reports, results calls and filings, and the business press. Every amount is quoted word for word, with a link to where it was said. Nothing is estimated.

A work email and the name of the account. The four questions tell us what you sell and to whom, which is how a card gets scored for your deal instead of for the industry.

Yes, and it is built per person, not per industry. What to watch, what to ignore, which functions, which people, which sources: set it when you start, change it any time from inside the product.

Yes. Up to five people from one company on the trial account, each with the full product. On a team’s board, each partner sees the accounts they own and the lead sees all of them.

$99 per account per month, and the same for every account you add. Each month brings 10,000 credits; whatever is left at the end of the month does not carry over. No seats, no tiers, no annual contract. Keep an account while it earns its keep, stop when it does not.

Questions to the assistant and the fresh data we fetch for your account use credits. A question uses about 30 to 150, a weekly update about 370. Your signals, the analyst signals, spending and news never use them. Each month starts at 10,000 again.

Your key account moved this week. See what.

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